Named Breakout Businesses of the Year

Delaware Small Business Chamber, 2014


The Social Butterfly


Stefanie Roselle

Stefanie is the owner of Social Butterfly and has worked in the social media and marketing industry for 15 years, with a background in advertising sales and event planning. She earned her Social Media Strategy Certificate from the University of Delaware and enjoys volunteering her time and expertise with several local non-profits.

Stefanie has been nominated for several recognitions, including North DelaWHERE Happening Movers & Shakers finalist and Entrepreneur of the Year finalist on the HappList. Social Butterfly won the Emerging Business of the Year Merit Award from the Delaware Small Business Chamber in 2014 and Stefanie continues to grow the company by offering individual and small group training sessions locally and regionally. Stefanie resides in Middletown, Delaware with her two daughters and four cats.


Kimberly Malin

Kim is a marketing consultant who helps small and local businesses grow through social, digital and print marketing. For over twelve years, she worked in Sales & Marketing for one of Delaware’s top homebuilders, before discovering her true passion was to help small and local businesses reach their goals! Kim joined the Social Butterfly team in 2014 and now acts as our Executive Director of Sales & Marketing – working to introduce our social media strategy to new clients locally, regionally and nationally! With a B.A. in Communication from the University of Delaware, and years of experience, Kim is able to offer Social Butterfly clients her expertise in social media strategy, marketing, and graphic design.

Kim lives in Wilmington with her husband and two rescue hounds, and loves traveling, playing in her garden, and finding all of the best vegan food in the area!


Kristen Carney

Kristen joined the Social Butterfly team in 2014 as a Social Media Strategist, and now runs the company from behind the scenes as our Executive Director of Business Growth! As an administrator, she works closely with our Social Butterfly team members and their clients to ensure a positive experience and a successful social media campaign!

A native “Jersey Girl” and Ursinus College graduate, Kristen taught 4th grade for nearly a decade before deciding to stay home and raise her family. She now resides in Hockessin, DE with her husband Brian, three children, and boxer Stella 🐾.

A former college athlete, Kristen still enjoys competing in triathlons and CrossFit, as well as just being active outdoors. She loves traveling and finding new adventures with her family!


Amanda Sutch

A natural go-getter from an early age, Amanda started taking college courses in 2004 to pursue a career in Education. After Amanda earned her degree in education she began a career with St. Andrews School in Middletown, DE prior to joining the Social Butterfly team. Amanda now acts as our Executive Coordinator! In addition to managing our financials, she gifts us with her creativity + organizational skills by planning team meetings and hosting special events!

Amanda values her friends and family most in life. A dedicated wife and mother of two boys, Amanda’s main interests and priorities revolve around her family. Amanda’s strong work ethic, organization and creativity are used daily to support the needs and growth of Social Butterfly.


Maisia Smith-Jackson

Maisia is a SUNY Albany alum, amazing wife and mother. For nearly ten years, Maisia worked as a special needs and art teacher before deciding to follow her dreams of entrepreneurship. Her current success of reaching millions of Facebook users monthly on her personal community page with over 73,000 organic followers, will bring new insights for Social Butterfly clients. Her love of design and desire to help other business owners succeed makes her a valuable part of our team. In addition to her work with Social Butterfly, Maisia is also Vice President of a mobile app and marketing company and hosts internationally sponsored events for the natural beauty industry. Maisia currently resides in Middletown, Delaware with her husband and identical twin daughters.


Sheri Wright

Sheri discovered a passion for social media through working with various businesses and organizations after moving to Delaware 10 years ago. After seeing the impact a social presence can have, she devoted her time to creating custom content and graphics for her clients.

Sheri lives in Smyrna, DE with her pastor husband and their precious little girl. Faith, family, fitness and food are her life!


Jaime Naylor

For the past 4 years, Jaime Naylor has specialized in both creating and supporting the start up of business owners as a Social Media Strategist. Her experience spans from working with spa and wellness brands, education facilities, local artists, real estate brokers and small businesses. Whether large corporation or hometown specialty, she pinpoints the identity, vision, mission and philosophy of her client while focusing on optimizing the overall social experience. Jaime’s success in business, education and massage therapy, coupled with her passion for community, fulfills her desire to continuously grow professionally in social media.

In her down time, Jaime enjoys spending time outdoors with her husband. She also has a passion for massage therapy, wellness and a holistic lifestyle that speaks in her everyday life at work and home!


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